"Traditionally men can be said to be, or are expected to be masculine, strong, aggressive, dominant, rational, and active" - Diana Popova

This is a commercial for a Burger King burger. The men in this video are portrayed as masculine, strong, aggressive, and dominant. At 6 seconds, one man says "and I'm way too hungry to settle for chick food." This line fits the stereotype that males need to eat more food, presumably because they need to be stronger than their female counterparts.