Thursday, April 11, 2013

"Men are generally associated with technology, drinking and promiscuity, while women are associated with household chores and shopping, social drinking with friends, and stable sexual commitments"
Diana Popova

This video advertises Swiffer Wet Jet products, claiming that they are a faster cleaning product. The woman is portrayed cleaning the kitchen, a household chore, and finishes with enough time to relax and drink on the porch. At 12 seconds, the video shows the woman about to sit down on the porch, while a man, presumably her husband, is shown and looks to have been relaxing on the porch for some time. This commercial fits the stereotype that women are meant to do household chores.

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